Many of us enjoy starting the day with a cup of tea. Some people enjoy their tea with biscuits, while others prefer toast or scones.

health benefits.
  

Consumers Trend
 
Overview
 
Key Features

• White crystalline powder with a clean, sweet taste that closely resembles sucrose.
• Functional classifications: flavor enhancer, humectant, and sweetener.

Nowadays, modern food production relies on food preservatives to maintain freshness, safety, and shelf stability. Food preservative is defined by Food Act 1983 as any substance that, when added to food, is capable of inhibiting, retarding, or arresting the process of decomposition, fermentation, or acidification of such food.

Food preservatives used are natural (e.g., salt, sugar, honey, vinegar, citric acid) and synthetic/chemical preservatives (e.g., sulphites, benzoates, sorbates). Food preservatives are classified into several main type based on their mechanisms of action and purposes:

It is important to note that while food preservatives offer these benefits, there is a Food Amendment (No.4) Regulation 2020 in Food Act 1983 on how to labelling these preservative on the food packaging to enable consumers to make informed choices regarding foods containing preservatives. Legislation stipulates that additives are labelled by their functional class (preservative, color, antioxidant, etc.) with either their name or INS number in bracket. Regulator continually accesses and monitor the preservative to ensure they are safe for consumption and in acceptable limits. 

Malaysia's populace has recently become more health conscious. People are more engaged in the physical activities such as badminton, jogging, biking, and so on. This leads to the increment of the demand in the athlete energy drinks and slimming products. Athlete energy drinks swiftly replenish those nutrients and fluids, assisting in the prevention of illnesses and injuries brought on by activity. Furthermore, slimming product is also on the rise as people are paying more attention to their physique shapes.

There are 3 highlighted ingredients which are commonly used in athlete energy drinks and slimming products as a fortification:

L-Carnitine
L-Carnitine is a type of nutrient and dietary supplement. It improves the body's conversion of fat to energy. It is renowned for being a fat burner. Additionally, for the proper operation of the heart, brain, muscles, and many other bodily systems, L-carnitine is essential.

Advantages of L-Carnitine:
1) Boost weight loss - It functions by improving the body's capacity to burn fat and convert it into energy.

2) Alleviate muscle ache – It works by boosting the oxygen flow to the muscles and reduce muscular pain after exercise to improve sports performance.

3) Decreasing blood pressure - It aids in lowering blood pressure and the heart disease-related inflammation

Notes: L-Carnitine is often taken 500–2000 mg per day. In the long run, up to 2000 mg (2g) per day appears safe and beneficial.
Garcinia Camborgia
Hydroxycitric acid (HCA), a substance found in garcinia cambogia, has been investigated for its impact on appetite. HCA-containing garcinia cambogia pills are mostly promoted for weight reduction.


Advantages of Garcinia Camborgia:
1) Increasing Serotonin levels - A deficiency in serotonin has been related to a range of illnesses, including anxiety and depression. Thus, serotonin is a crucial brain signalling chemical.

2) Enhance weight loss – Aids in somewhat decreasing hunger, which resulted in a modest loss of weight during the duration of the trial.

3) Decreasing level of Cholesterol – It works by optimising the body's cholesterol balance which results in weight reduction.

Notes: Garcinia Camborgia is often taken between 300 to 500 mg three times a day with water, half an hour before meals.

Senna Extract
Senna Extract is authorised for use as a laxative to relieve constipation temporarily. Senna is made up of several substances known as sennosides. Sennosides produce irritation to the bowl lining, which has a laxative effect.

Advantages of Senna Extract:

1) Boost the loss in weight - An increase in weight loss capacity has a laxative impact. Senna leaves extract contributes to temporary weight reduction by eliminating excess waste and reducing bloating.

2) Combat constipation – Senna extract includes substances known as sennosides. It directs water back into the stool, which makes it easier to pass, and increases peristalsis, a mechanism that increases motility in the large intestine.

3) Relieves Irritable Bowel Syndrome (IBS) - Encourage contractions by stimulating your colon. The digestive system secretes fluids, which promotes motility.

Notes: Senna extract is often taken by adults at doses of 17.2 mg sennosides, once or twice daily.
 
Plus-point ：Special ideas for energy drinks & slimming products           
Besides that, there are some special ideas for the flavours that can be developed in energy drinks, slimming products and even protein drinks:
1) Boba
2) Thai Milk Tea
3) Teh Tarik
4) Matcha
5) Caramel Latte
6) Beetroot / Sakura
7) Dark cocoa.

These are related to the trend of the flavoured drinks in the market nowadays. We have sourced all the relevant ingredients which are able to contribute to the good profiles of all these flavour for your products.